2 lb
$60 · $30/lbA low-friction real-menu test.
THRUM for cafés
A rich new cup. A small first risk.
Whole-bean drinking cacao for guests who want something full-bodied, non-coffee, and worth coming back for.
Paid pilot2 lb · $60
Approx. yield37 drinks
Working dose24 g
Reorders$27–$29 / lb
Why it belongs
Another reason to choose your café.
THRUM sits in specialty-beverage territory without asking the guest to want another coffee.
The hot six-ounce cup is fast to learn, adaptable to milk and sweetness preferences, and distinctive enough to create its own return habit. THRUM supplies recipe standards, staff training, menu language, QR conversion, and a 30-day operating sequence.
What could THRUM be worth to your café?
Start with the cup, then model the month.
These examples use the $29/lb standard reorder tier, a 24 g dose, and a conservative $1.05 per-cup non-cacao allowance.
10 THRUMs a day can represent roughly $1,600/month in incremental beverage gross profit.
Illustrative economics only. Actual results depend on recipe, dose, wholesale tier, menu price, milk, sweetener, packaging, waste, labor, operating days, and customer demand.
| Example | Conservative | Strong | High-volume |
|---|---|---|---|
| Menu price | $7.50 | $8.00 | $8.50 |
| Approx. variable cost / cup | $2.58 | $2.58 | $2.58 |
| Approx. gross profit / cup | $4.92 | $5.42 | $5.92 |
| Cups / day | 5 | 10 | 20 |
| Monthly cups* | 150 | 300 | 600 |
| Approx. monthly beverage gross profit | $738 | $1,626 | $3,552 |
| Approx. annual beverage gross profit | $8,856 | $19,512 | $42,624 |
*Illustrative 30-day month.
The pilot bag
$60 → ~$300
A $60 pilot bag can become roughly $300 in menu sales if the 37-cup test sells through at $8 per cup.
- Approx. drinks at 24 g
- 37
- Cacao cost per cup
- $1.59
- Variable cost with $1.05 allowance
- $2.64
- Approx. beverage revenue at $8
- $296
- Approx. variable product cost
- $98
- Approx. beverage gross profit
- $198
Illustration, not an earnings promise. Fixed overhead and labor outside the variable-cost assumption are not included.
Edit every assumption
Run your cup.
Use your actual ingredient costs and menu price. The result changes as you type.
Drinks / lb18.9
Cacao cost / cup$1.53
Total variable cost$2.58
Gross profit / cup$5.42
Gross margin67.7%
Monthly cups300
Monthly beverage revenue$2,400
Monthly beverage gross profit$1,626
Directional planning only. Actual margin depends on recipe, milk, cup, sweetener, labor, waste, and local menu price.
Café price ladder
Better economics as the account proves velocity.
The exact tier assigned to an approved account appears inside its portal. Café pricing never changes store wholesale or DTC pricing.
6 lb
$174 · $29/lbThe normal small-café reorder.
10 lb
$280 · $28/lbFor an established account.
20+ lb / month
$27/lbAssigned to high-velocity recurring accounts.
What the pilot includes
A real test, not a sample bag.
Enough product and support to test taste, service time, staff confidence, placement, price, and sell-through.
Decision-maker tasting
Recipe, dose, milk path, sweetness, and menu price are selected with the person who owns the decision.
Barista operating system
Video, recipe cards, quick-reference sheet, troubleshooting, hot/iced/seasonal options, and QR testing.
Thirty-day dashboard
Velocity, margin, reorder timing, staff feedback, and the next eligible volume tier.
One QR for the bar
Preparation, training, troubleshooting, reorder.
The café QR stays operational and separate from the DTC label route.
Preview the café QR pageApply for the paid pilot
Tell us about the bar and the person making the decision.
Approved cafés receive secure payment, onboarding access, assigned pricing, and a launch schedule.
Already approved? Open the café portal →