A decision-maker tasting
We make the cup with the person who owns the menu decision.
THRUM for cafés
Give focused time its own cup.
A rich, adult non-coffee drink for the person settling into a book, a conversation, or the work in front of them.
Wholesale$38 / lb
Paid pilot2 lb · $76
Standard reorder5 lb · $190
Working dose24 g
A new menu occasion
The cup people choose when they plan to stay.
THRUM meets the person who is finished with coffee but not finished with the day.
It sits in premium latte territory, uses equipment already behind the bar, and carries a story that staff can tell without a script. The ritual is strong enough to bring someone back for the same table and the same hour.
What arrives
A pilot built to make a real decision.
Enough product and support to test taste, service, price, and return behavior.
A barista-simple method
One gram spec, one service path, one version the team can repeat.
A complete table story
Menu language, staff notes, QR ritual page, and a post-launch check-in.
Directional cup calculator
Run the cup.
Change the recipe and menu price. The point is not a promised margin. It is a visible set of assumptions.
Actual margin depends on milk, cup, sweetener, labor, waste, local price, and recipe.
Drinks per lb18.9
Cacao cost per drink$2.01
Total materials$2.91
Projected gross margin65.8%
After the first sip
The table card keeps the ritual moving.
Guests can scan to understand the cup, play the THRUM soundtrack, make it at home, or buy Original.
Preview the café QR pageLane County first
Put the cup on your bar.
Start with the paid two-pound pilot. We will confirm fit, timing, and the tasting together.
Need the buyer view? Open the presentation →