THRUMCafe buyer presentation
A THRUM cacao cup at a rain-lit cafe table

THRUM for cafes · 01

Give focused time its own cup.

A rich, adult non-coffee drink for reading, conversation, creative work, and the hour after the last espresso.

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The occasion · 02

The guest wants another hour.
Not another coffee.

PositionPremium non-coffee
Guest cueStay. Think. Make.
ServiceEquipment already on bar

The cup · 03

Dark enough to feel complete.

Single-origin cacao. No added sugar. A textured, six-ounce cup with presence.

  • 24 g working cafe dose
  • About 18.9 drinks per pound
  • Fast, repeatable froth-and-serve method
  • Optional house seasoning without changing the base
A customer holding cacao beside a cafe window

The economics · 04

A premium cup with visible assumptions.

Wholesale
$38 / lb
Cacao per 24 g cup
About $2.01
Illustrative menu price
$8.50
Pilot
2 lb · $76

Actual margin depends on milk, cup, sweetener, labor, waste, local price, and recipe.

The pilot · 05

Enough to learn something real.

01

Taste

Make the cup with the menu decision-maker.

02

Train

Lock one recipe the whole team can repeat.

03

Watch

Test menu language, service time, sell-through, and return behavior.

The next pour · 06

Put THRUM on the bar for $76.

Two pounds. About 38 drinks. Recipe, training, menu language, QR experience, and a first-week check-in included.

Request the pilotcafes@thrumcacao.com