A THRUM cacao cup at a rain-lit cafe table

THRUM for cafes · 01

Give focused time its own cup.

A rich, adult non-coffee drink for reading, conversation, creative work, and the hour after the last espresso.

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The occasion · 02

The guest wants another hour.
Not another coffee.

PositionPremium non-coffee

Guest cueStay. Think. Make.

ServiceEquipment already on bar

The cup · 03

Dark enough to feel complete.

Single-origin, whole-bean cacao. A textured, six-ounce cup with presence.

24 g working cafe dose
About 18.9 drinks per pound
Fast, repeatable froth-and-serve method
Optional house seasoning without changing the base

A customer holding cacao beside a cafe window

The economics · 04

A premium cup with visible assumptions.

Standard reorder: $29 / lb
Cacao per 24 g cup: About $1.53
Illustrative menu price: $8.00
Pilot: 2 lb · $60

Illustrative economics only. Actual results depend on recipe, dose, wholesale tier, menu price, milk, sweetener, packaging, waste, labor, operating days, and demand.

The pilot · 05

Enough to learn something real.

Taste

Make the cup with the menu decision-maker.

Train

Lock one recipe the whole team can repeat.

Watch

Test menu language, service time, sell-through, and return behavior.

The next pour · 06

Put THRUM on the bar for $60.

Two pounds. About 37 drinks. Recipe, training, menu language, café QR, launch dashboard, and first-week check-in included.

Request the pilot cafes@thrumcacao.com