FAQ
The useful questions.
The product, the cup, the order, and the ritual.
Is THRUM hot cocoa?
No. Hot cocoa is usually cocoa powder plus sugar. THRUM is 100% cacao in a thin shatter. It has more body and needs to be whisked.
Does it contain sugar?
No sugar is added to the cacao. You finish the cup the way you like it.
How much do I use?
Use 30 grams of cacao with 180 milliliters or 6 ounces of hot water for the full cup. Adjust from there to make it yours.
Is cacao caffeine-free?
No. Cacao naturally contains caffeine and theobromine. Exact lot-specific amounts require finished-product testing.
Can I use milk or water?
Yes. Water gives the darkest expression. Milk adds more body. A mix of both works beautifully.
Where is it made?
THRUM is produced in Oregon. Public maker language appears only when the underlying agreement and permission are complete.
Can I buy it now?
Original is available through the shop while inventory is in stock. One pouch is $58, or choose refill delivery for $54.
How does the music work?
Scan the pouch or open the ritual page to play the original seven-minute THRUM instrumental while you make the cup or enter the work.
Will THRUM make other products?
Yes. THRUM is the ritual brand. Cacao is the first product, not the edge of the company.