For co-ops + independent stores
Put cacao where people look for what to drink next.
Not baking chocolate. Not dessert. THRUM Cacao is a dark, whole-cacao drink built for repeat use at home.
Shelf position
Beverage aisle. Coffee alternatives. Never baking.
Placement teaches the category before anyone reads the label.
THRUM belongs where someone is already asking what to drink tomorrow morning, during work, or when a friend comes over.
The launch formats
Three formats. One cup.
Each format uses the same home method: break off cacao, fill the mug, froth.
8 oz$29 · about 9 cups · $3.20/cup
1 lb$58 · about 18 cups · $3.20/cup
2 lb$110 · about 36 cups · $3.03/cup
Wholesale terms and case configuration are supplied directly. We will not publish a standing wholesale price while the model is still being tested.
What we bring
We help it sell through.
Preparation cards at the shelf.
A staff tasting before launch.
A QR code from the shelf to a successful first cup.
In-store demos can be set once the first accounts are confirmed.
One price
One price, online and on your shelf.
THRUM will not undercut stores on the same format. Any referral bonus or launch offer has to fit inside that promise.
A buyer should not have to wonder whether the brand is training customers to buy around them.
Why it earns the facing
A new category needs a product with a reason to stay.
Oaxacan cacao lavado from San Felipe de León. Washed rather than fermented, 100% cacao, chosen for what this lot becomes in the cup.
The first purchase comes from curiosity. Loyalty has to come from wanting the cup again.
Why this cacao →What the shelf teaches
One shelf can teach a household a new word.
Someone sees cacao beside the coffee alternatives instead of the cocoa powder. A staff member can explain it in a sentence. The customer makes a good first cup at home.
Cacao becomes something kept in the house.
Run the shelf
Use example numbers or put in your own.
Each unit below is a 1 lb pouch. The shelf-price default matches the planned $58 direct retail price for that format.
Example inputs, not a quote. Freight, promotions, payment terms and case size change the result.
Enter your wholesale quote to see the result.
Pricing sheet
Request the pricing sheet.
Tell us about your store and your set. We’ll send current terms.
Prefer email? Contact Jasmine directly.