For co-ops + stores
The cup comes home from the shelf.
A compact, premium daily cacao with clean shelf math and a local story people can understand before they turn the bag over.
Shelf unit8 oz · $29
Wholesale$17.40
Retail margin40%
Case pack6 units
The shelf position
Next to coffee alternatives. Not buried in baking.
THRUM is not an ingredient someone buys once for a recipe.
It is a repeated warm-beverage purchase. The shelf needs to make that behavior legible. We support the placement with preparation cards, local tastings, staff education, and a QR path back to the cup.
Store math
A clean opening order.
The working recommendation is two six-unit cases, enough to build a facing without asking a small store to carry dead weight.
Opening invoice$208.80
Retail sales value$348.00
Projected gross dollars$139.20
Projected retail margin40.0%
Direct retail pilot
Start with one good shelf.
Lane County first. Portland follows when supply and service can hold it.