8 oz / 227 g
$17.40 wholesale$29 MSRP · 40% working retailer margin · six-unit case pack.
For independent stores
The warm-drink shelf has room for cacao.
Whole-bean daily drinking cacao with clear preparation, an accessible first shelf SKU, and packaged-goods economics kept separate from café food service.
Default shelf SKU8 oz / 227 g
Wholesale$17.40
MSRP$29
Case pack6 units
The shelf position
Near coffee alternatives and warm beverages.
THRUM is a repeated warm-drink purchase, not a one-time baking ingredient.
The 8 oz pouch gives an independent buyer a compact first SKU with approximately eight home cups at the 28 g preparation. Preparation, tasting, product story, and QR education help the shelf explain what it is.
Packaged-goods architecture
One product. Three customer sizes.
The 8 oz is the default independent-retail unit unless a buyer requests another size.
1 lb / 454 g
$34.80 wholesale$58 MSRP · 40% working retailer margin.
2 lb / 907 g
$66 wholesale$110 MSRP · 40% working retailer margin.
Opening-order math
Build a facing without carrying dead weight.
Use six-unit case increments. This model uses the working 8 oz packaged-goods price only.
Opening invoice$208.80
Retail sales value$348.00
Projected gross dollars$139.20
Projected retailer margin40.0%
What the buyer receives
A supported shelf, not a dropped case.
Current sell sheet
Approved product explanation, size architecture, working wholesale, MSRP, case pack, preparation, and contact.
Download PDF →Retail display guidance
Position beside coffee alternatives and functional warm drinks, with preparation visible near the first facing.
Direct account support
Approved accounts receive order and reorder instructions, current inventory status, and locator submission.
Wholesale application
Tell us about the shelf and the buyer.
Packaged-goods terms, inventory, and final account approval are confirmed privately.